Eastmark to Host Tough Mudder Feb. 23 & 24
Registration
is Open Until Friday
MESA,
Ariz. (Feb. 12, 2013) – Eastmark,
DMB Associates’ new community, is
the 2013 host of Tough Mudder, a 10- to 12-mile endurance challenge that
is the ultimate test of strength, stamina, mental grit and teamwork.
Designed by British Special Forces,
Tough Mudder features 20 to 25 military-style obstacles such as “Funky Monkey,”
a trek across greased-up monkey bars; “Fire Walker,” a run through 4-foot-high
flames; and “Electroshock Therapy,” a gauntlet of 10,000-volt-charged dangling
wires.
Tough Mudder is more than a challenge;
it is a lifestyle. To date, more than 500,000 people globally have completed a
Tough Mudder challenge, with up to 750,000 expected this year alone. Participants
can register as an individual or a team, and on average 80% of participants do
Tough Mudder as a team.
Final entrance
fee is $180 for Saturday, Feb. 23, and $170 for Sunday, Feb. 24. Registration
is open until February 15.
Tough Mudder expects 7,500 participants
and 4,000 spectators throughout the two-day event, which will feature a keg
toss at the base area, DJs throughout the course and live band “Those Guys” at
the post-party.
Eastmark has committed to a five-year
agreement with Tough Mudder to annually, and potentially bi-annually, host the
endurance events on site. Eastmark’s first neighborhoods will debut this spring.
“Tough Mudder is a rigorous physical and
mental challenge for participants and spirited entertainment for spectators,” said Dea McDonald, DMB’s senior vice president and
Eastmark’s general manager. “Eastmark is honored to host Tough Mudder as
Arizonans and returning veterans test their endurance.”
What: Tough Mudder
When: Saturday, Feb. 23 and
Sunday, Feb. 24.
Saturday first start wave:
8 a.m., last start wave: 12:40 p.m. Start waves every 20 minutes in between.
Sunday start waves: 9 a.m.,
9:20 a.m., 9:40 a.m.
Where: Eastmark
Intersection of South
Ellsworth and Elliot roads
(Event entrance is 1/2 mile
east on East Elliot Road or 1/2 mile south on South Ellsworth Road)
About
Eastmark
At five square miles (3,200 acres), Eastmark
is a vibrant, integrated and evolving regional community poised as “The Heart
and Hub of the East Valley.” Eastmark sits at the center of a major
transportation hub anchored by the Phoenix-Mesa Gateway Airport, three major
freeways, numerous businesses and acclaimed educational institutions. An
expansive 100-acre Great Park connects residential areas, resort components,
employment cores, recreational spaces and commerce. Eastmark is the largest
privately held, contiguous property in the Southeast Valley. www.Eastmark.com.
About DMB Associates
DMB Associates, Inc. (“DMB”) is an Arizona-based, diversified real
estate investment and development firm with real estate holdings through
affiliated companies. DMB’s portfolio includes signature commercial properties,
resort/recreational and primary home communities, country clubs, health clubs
and spas. DMB is known for development that complements and enhances the
greater communities of which they are a part. Every DMB community is
distinguishable due to the Company’s core dedication to community life,
partnership, legacy and stewardship. www.DMBInc.com.
About
Tough Mudder
Tough
Mudder events are hardcore 10-12 mile obstacle courses designed by British
Special Forces to test participants’ all-around strength, stamina, mental grit,
and camaraderie. As the leading company in the booming obstacle course
industry, Tough Mudder has already challenged half-a-million inspiring participants
worldwide and raised more than $5 million dollars for the Wounded Warrior
Project. www.toughmudder.com. https://www.facebook.com/toughmudder
