Tuesday, February 12, 2013

Eastmark Hosting Tough Mudder

Eastmark to Host Tough Mudder Feb. 23 & 24
Registration is Open Until Friday

MESA, Ariz. (Feb. 12, 2013) Eastmark, DMB Associates’ new community, is the 2013 host of Tough Mudder, a 10- to 12-mile endurance challenge that is the ultimate test of strength, stamina, mental grit and teamwork.

Designed by British Special Forces, Tough Mudder features 20 to 25 military-style obstacles such as “Funky Monkey,” a trek across greased-up monkey bars; “Fire Walker,” a run through 4-foot-high flames; and “Electroshock Therapy,” a gauntlet of 10,000-volt-charged dangling wires.

Tough Mudder is more than a challenge; it is a lifestyle. To date, more than 500,000 people globally have completed a Tough Mudder challenge, with up to 750,000 expected this year alone. Participants can register as an individual or a team, and on average 80% of participants do Tough Mudder as a team.

Final entrance fee is $180 for Saturday, Feb. 23, and $170 for Sunday, Feb. 24. Registration is open until February 15.

Tough Mudder expects 7,500 participants and 4,000 spectators throughout the two-day event, which will feature a keg toss at the base area, DJs throughout the course and live band “Those Guys” at the post-party.

Eastmark has committed to a five-year agreement with Tough Mudder to annually, and potentially bi-annually, host the endurance events on site. Eastmark’s first neighborhoods will debut this spring. 

“Tough Mudder is a rigorous physical and mental challenge for participants and spirited entertainment for spectators,” said Dea McDonald, DMB’s senior vice president and Eastmark’s general manager. “Eastmark is honored to host Tough Mudder as Arizonans and returning veterans test their endurance.”

What:              Tough Mudder

When:             Saturday, Feb. 23 and Sunday, Feb. 24.
                        Saturday first start wave: 8 a.m., last start wave: 12:40 p.m. Start waves every 20 minutes in between.
                        Sunday start waves: 9 a.m., 9:20 a.m., 9:40 a.m.

Where:            Eastmark
                        Intersection of South Ellsworth and Elliot roads
                        (Event entrance is 1/2 mile east on East Elliot Road or 1/2 mile south on South Ellsworth Road)

To Compete:  Sign up on Tough Mudder’s website: http://toughmudder.com/events/arizona-2013/


About Eastmark
At five square miles (3,200 acres), Eastmark is a vibrant, integrated and evolving regional community poised as “The Heart and Hub of the East Valley.” Eastmark sits at the center of a major transportation hub anchored by the Phoenix-Mesa Gateway Airport, three major freeways, numerous businesses and acclaimed educational institutions. An expansive 100-acre Great Park connects residential areas, resort components, employment cores, recreational spaces and commerce. Eastmark is the largest privately held, contiguous property in the Southeast Valley.  www.Eastmark.com.

About DMB Associates
DMB Associates, Inc. (“DMB”) is an Arizona-based, diversified real estate investment and development firm with real estate holdings through affiliated companies. DMB’s portfolio includes signature commercial properties, resort/recreational and primary home communities, country clubs, health clubs and spas. DMB is known for development that complements and enhances the greater communities of which they are a part. Every DMB community is distinguishable due to the Company’s core dedication to community life, partnership, legacy and stewardship. www.DMBInc.com.

About Tough Mudder
Tough Mudder events are hardcore 10-12 mile obstacle courses designed by British Special Forces to test participants’ all-around strength, stamina, mental grit, and camaraderie. As the leading company in the booming obstacle course industry, Tough Mudder has already challenged half-a-million inspiring participants worldwide and raised more than $5 million dollars for the Wounded Warrior Project. www.toughmudder.comhttps://www.facebook.com/toughmudder

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