ChuckE.Cheese's Big Change!

Chuck E. Cheese’s Redefines the Flavor of Family Fun

Family entertainment leader makes biggest change to pizza recipe in more than 30 years

07.06.2011– For more than 30 years, families across the nation have enjoyed delicious pizza and classic games at family entertainment leader Chuck E. Cheese’s. Now, Chuck E. invites guests nationwide to join in on the action and grab a piece of the fun as the company’s pizza recipe undergoes the biggest change in its history.

“This is a really exciting time for Chuck E. Cheese’s – it’s so great that our guests are enjoying our new pizza recipe, telling us how much they like it and sharing this memory with their families,” said Brenda Holloway, Chuck E. Cheese’s marketing manager. “While we’ve always provided an environment ‘Where a Kid Can Be a Kid,’ our new policies now help us deliver the type of consistent pizza product that’s expected from the leader in family entertainment.”

The new pizza features fresh, never-frozen dough, a crispier crust, fresh vegetables and 100-percent natural mozzarella cheese, freshly grated in Chuck E. Cheese’s kitchens every day. Together, these ingredients make a “much-kneaded” recipe for a cheesier, crispier, tastier version of the childhood favorite – no matter how you slice it!

While the original recipe was loved by many families and even took a spot in the nation’s top seven pizza brands in a study by Brand Keys, Chuck E. Cheese’s saw “mushroom for improvement” and formulated the new recipe to accommodate the changing tastes of parents and children alike. By replacing the former blend of frozen cheeses with freshly grated, 100-percent mozzarella and ensuring the freshness of the crust, Chuck E. Cheese’s has redefined the flavor of family fun with a consistently great-tasting pizza.

Fans are encouraged to use the new recipe’s debut as an opportunity to spend some quality time with family and take advantage of Chuck E. Cheese’s coupons for hours of fun along with great food and good times!

In addition, Chuck E. Cheese’s invites fans to “Say Cheese!” and send their “grate” photos, stories and videos about the new pizza to memories@cecentertainment.com. Lucky families may even find their picture or video featured on the official Chuck E. Cheese’s Facebook page!

For additional information about the new Chuck E. Cheese’s pizza recipe or to grab some appetizing video footage with all the tasty details, visit the Chuck E. Cheese’s



We recently tried their new recipe pizza very tasty! We encourage everyone young or old to go check it out!